# Meta Ads

Connecting Meta Ads to PYLO, what it brings and how to tell it is working.

Meta Ads connects to PYLO so that:

- Cost per lead, per booked call, per show and per close, per campaign and per funnel, from spend PYLO read rather than typed.
- Blended customer acquisition cost across every customer won.
- Return on ad spend against cash collected and against revenue booked.

## Connecting

Meta Ads connects by a token from your account you paste into PYLO. Open Settings, then Integrations, then Meta Ads.

| You provide | Where to find it |
|---|---|
| system user access token | In Meta Business Settings, open Users, then System users, add the ad account to a system user with ads_read, and generate a token. |
| ad account id | The number under the account name in Ads Manager, with or without act_ in front. |

## What PYLO reads

- Daily spend, impressions and clicks per campaign and ad set, in the ad account's currency
- Campaign and ad set names, so spend can be tied to the UTM campaign on each lead

It does not read:

- Leads Meta counts as conversions: PYLO counts its own leads, calls and cash
- Other ad accounts in the same Business Manager
- Spend converted into another currency, which PYLO never does

Meta Ads's own documentation: https://www.facebook.com/business/help/503306463479099