# Call analysis Why deals are lost and how calls are run, from the fields reps confirmed on analysed call recordings. Call analysis (titled **Call insights** on the page) reports on your recorded sales calls: objections, how calls are run, which segments close, and whether lead scores match outcomes. It is built from fields PYLO extracts from each recording and your reps confirm. Cash comes from payments only. ## Who can open it Owners and admins. Others are told it is for owners and admins. The report needs the **Pro** plan. Without it, the page says the report is on the top plan. ## How the fields get there When a recorded call is analysed, PYLO drafts fields such as objections, budget, decision-maker and next step, each with a quote and a timestamp. The call's closer, or an owner or admin, confirms, edits or rejects each one beside the [post-call form](/docs/features/post-call) or on the call in the lead's page. By default the report uses confirmed fields only. Tick **Include fields not yet confirmed** to add the rest. ## What is on the page Choose **From** and **to** dates and click **Show**. The page opens on the last 90 days. - **Objections:** how many analysed calls there were, and for each kind of objection the share of calls that raised it. An objection on 30% of calls or more is marked as a **topic signal**, once there are at least 20 analysed calls. - **How calls are run:** the share of no-close calls where a next step was booked, the median pitch and discovery length in minutes, and the share of calls where a discount or incentive was offered. - **Segments:** close rate, average order value and cash per booked call, split by stated budget, by whether the decision-maker was on the call, and by country. When there are closed calls with both a stated budget and cash collected, the page also shows the median of cash paid over budget stated. - **Lead scores against outcomes:** whether lead quality scores predicted how leads ended. A score counts as agreeing when it was above the team's median and the lead closed, or at or below it and the lead did not. For each scorer you also see how often their high scores went to leads the call says had no decision-maker or a budget under 1,000. A scorer is **flagged** when their agreement is 20 points or more below the team's on at least 10 scored leads. ## Settings The **Settings** card controls analysis for your workspace: - **Analyse this workspace's recorded calls** turns analysis on or off. - **Phrases to flag**, one per line. - How many days to keep a raw transcript after analysis. Blank keeps them. If analysis is not yet switched on, the card says so, and nothing is analysed until it is. ## Common questions **Why does a figure say Not shown?** A rate or median with nothing behind it, for example no no-close calls in the period, is not shown as a number. **Why does the page say call analysis is not switched on?** PYLO switches this on for your workspace. ## What the figures mean Each explanation below is generated from PYLO's metric registry, the same source Ask PYLO and Claude quote from, so the docs and their answers always agree. ### Objections #### Analysed calls Live calls in the period PYLO analysed, excluding transcripts it could not read as a sales call. - **Shown to:** owners and admins. #### Calls raising the objection Of those, calls with at least one objection of the type, confirmed by a rep, or drafted when drafts are included. - **Shown to:** owners and admins. #### Objection rate Calls raising the objection, over analysed calls. A topic signal at 30% once 20 calls are analysed. - **Counts:** Calls raising the objection, out of Analysed calls. - **Shown to:** owners and admins. ### How calls are run #### Analysed calls Live calls in the period PYLO analysed, excluding transcripts it could not read as a sales call. - **Shown to:** owners and admins. #### Analysed no-close calls Analysed calls whose outcome is a no-close. - **Shown to:** owners and admins. #### No-close calls with a next step Of those, calls where a next step was booked on the call. - **Shown to:** owners and admins. #### Calls offering a discount Analysed calls where a discount or incentive was offered. - **Shown to:** owners and admins. #### Median pitch length The median pitch phase of analysed calls, from the phase timestamps. Shown in minutes. - **Shown to:** owners and admins. #### Median discovery length The median discovery phase of analysed calls, from the phase timestamps. Shown in minutes. - **Shown to:** owners and admins. #### Next step on no-close calls No-close calls that booked a next step, over analysed no-close calls. - **Counts:** No-close calls with a next step, out of Analysed no-close calls. - **Shown to:** owners and admins. #### Discount rate Analysed calls offering a discount or incentive, over analysed calls. - **Counts:** Calls offering a discount, out of Analysed calls. - **Shown to:** owners and admins. ### Segments #### Calls in the segment Analysed calls whose extracted fact puts them in the segment. - **Shown to:** owners and admins. #### Closes in the segment Of those, calls that closed, took a deposit or started a payment plan. - **Shown to:** owners and admins. #### Close rate by segment Closes in the segment, over analysed calls in it. - **Counts:** Closes in the segment, out of Calls in the segment. - **Shown to:** owners and admins. ### Lead scores against outcomes #### Scored leads Scored leads with an analysed call in the period. - **Shown to:** owners and admins. #### Scores agreeing with the outcome Of those, scores above the team's median on a lead that closed, or at or below it on one that did not. - **Shown to:** owners and admins. #### High scores Scores above the team's median. - **Shown to:** owners and admins. #### High scores on weak facts Of those, leads whose call says the prospect is not the decision-maker or states a budget under 1k. - **Shown to:** owners and admins. #### Lead score agreement Scores agreeing with the outcome, over scored leads. - **Counts:** Scores agreeing with the outcome, out of Scored leads. - **Shown to:** owners and admins. #### High scores on weak facts High scores on leads the call says lack a budget or a decision-maker, over high scores. - **Counts:** High scores on weak facts, out of High scores. - **Shown to:** owners and admins.