# Lead voice What prospects say on your recorded sales calls, summarised across calls and ready to hand to a copywriter. Lead voice gathers what prospects say on recorded sales calls: how qualified they are, what they push back on, what they believe about themselves, what they ask and what they want. It is built from PYLO's reviews of your call recordings, with names and contact details taken out, so you can use it for marketing copy and share it outside the sales team. ## Who can open it Owners and admins. Anyone else who opens the page is told it is for owners and admins. ## Choosing what to read Pick a **From** and **To** date and a **Funnel** (or **Every funnel**), then click **Show**. The page opens on the last 90 days across every funnel. The funnels you can pick are VSL funnel, DM funnel, Webinar, Website form, Free community, Outbound, Low ticket and CRM import. ## What is on the page The first card covers **all reviewed calls** in the period. Below it, the same breakdown is repeated **By funnel**, **By campaign** and **By ad**. Each group opens to show its own figures. Each breakdown has five parts: - **Lead quality:** how many calls PYLO judged qualified, not qualified, or has no verdict on yet. The reasons are listed with the calls they came from. - **Objections:** each kind of objection, with how many of the reviewed calls raised it. - **Limiting beliefs:** what prospects believe about themselves. - **Questions prospects ask:** the questions prospects raise on calls. - **What they say they want:** in the closer's own words from the [post-call form](/docs/features/post-call), with how many calls it was recorded on. How each figure is counted is in [What the figures mean](#what-the-figures-mean), at the end of this page. Where a prospect's own words were captured, they are shown as a quote. Otherwise PYLO's summary is shown and marked as PYLO's words. Every item cites the calls it came from by reference, and each reference links to the lead's page. ## Sharing a brief **Brief as markdown** and **Brief as PDF** download the same content for the chosen dates and funnel as a file you can send to a copywriter. Names and contact details are removed before the brief is built. ## Common questions **Why does the page say there is nothing to read?** Either no recorded call in the period and funnel has a PYLO review yet, or call reviews have not been switched on. PYLO switches this on for your workspace. **Why does a rate say it is not shown?** A share with nothing to divide by, for example no calls with a verdict, is not shown as a percentage. ## What the figures mean Each explanation below is generated from PYLO's metric registry, the same source Ask PYLO and Claude quote from, so the docs and their answers always agree. ### Lead quality #### Qualified Reviewed calls whose recorded outcome says the prospect was qualified: they were pitched, whether or not they bought. - **Shown to:** owners and admins. #### Qualified or disqualified Reviewed calls with an outcome that says either way. A no-show, cancellation or call with no outcome yet says neither and is left out. - **Shown to:** owners and admins. #### Leads qualified Of reviewed calls with a verdict, the share where the prospect was qualified. - **Counts:** Qualified, out of Qualified or disqualified. - **Shown to:** owners and admins. ### Objections #### Calls reviewed Live calls in the period with a PYLO review of their recording, per closer. A recording PYLO could not read as a sales call is left out. - **Shown to:** owners and admins. #### Calls with the objection Reviewed calls on which the prospect raised this kind of objection at least once. - **Shown to:** owners and admins. #### Objection frequency Of the reviewed calls, the share on which this kind of objection came up. - **Counts:** Calls with the objection, out of Calls reviewed. - **Shown to:** owners and admins. ### Limiting beliefs #### Calls reviewed for beliefs and questions Reviewed calls whose review asked for limiting beliefs and questions. Reviews written before those were asked for are left out, not counted as silence. - **Shown to:** owners and admins. #### Calls with the belief Of those, calls on which the prospect voiced this kind of limiting belief at least once. - **Shown to:** owners and admins. #### Belief frequency The share of calls on which prospects voiced this kind of limiting belief. - **Counts:** Calls with the belief, out of Calls reviewed for beliefs and questions. - **Shown to:** owners and admins. ### Questions prospects ask #### Calls reviewed for beliefs and questions Reviewed calls whose review asked for limiting beliefs and questions. Reviews written before those were asked for are left out, not counted as silence. - **Shown to:** owners and admins. #### Calls with the question Calls on which the prospect asked a question on this topic at least once. - **Shown to:** owners and admins. #### Question frequency The share of calls on which prospects asked about this topic. - **Counts:** Calls with the question, out of Calls reviewed for beliefs and questions. - **Shown to:** owners and admins. ### What they say they want #### Calls reviewed Live calls in the period with a PYLO review of their recording, per closer. A recording PYLO could not read as a sales call is left out. - **Shown to:** owners and admins. #### Calls with a stated goal Reviewed calls whose post-call form records what the prospect said they want (their main goal or expectations), in the closer's words. - **Shown to:** owners and admins. ### By funnel #### Calls reviewed Live calls in the period with a PYLO review of their recording, per closer. A recording PYLO could not read as a sales call is left out. - **Shown to:** owners and admins. #### Leads qualified Of reviewed calls with a verdict, the share where the prospect was qualified. - **Counts:** Qualified, out of Qualified or disqualified. - **Shown to:** owners and admins. ### By campaign #### Calls reviewed Live calls in the period with a PYLO review of their recording, per closer. A recording PYLO could not read as a sales call is left out. - **Shown to:** owners and admins. #### Leads qualified Of reviewed calls with a verdict, the share where the prospect was qualified. - **Counts:** Qualified, out of Qualified or disqualified. - **Shown to:** owners and admins. ### By ad #### Calls reviewed Live calls in the period with a PYLO review of their recording, per closer. A recording PYLO could not read as a sales call is left out. - **Shown to:** owners and admins. #### Leads qualified Of reviewed calls with a verdict, the share where the prospect was qualified. - **Counts:** Qualified, out of Qualified or disqualified. - **Shown to:** owners and admins.