# Pages

Build funnel pages from sections on your brand kit, let the AI write them from your offer, publish them on your own domain, and see visitors and conversions by source and by split test version.

Pages replace Lovable, Base44 and GoHighLevel funnels for your offer. A page is a list of sections (a hero, a video sales letter, proof, an FAQ, your PYLO form, your PYLO calendar, a countdown and more) on your [brand kit](/docs/settings/brand-kit). You publish it at its PYLO address or on your own [domain](/docs/settings/page-domains), and every visit and every form or booking made on it is counted.

## Who can open it

Owners and admins. It sits in the Marketing hub.

## Making a page

Press **New page** and pick a template, or start blank. The templates follow the funnels operators run:

- **Opt-in**: the promise, the form, student results and a button back to the form.
- **Application (VSL)**: a headline that points at the video, the video, and the application on the same page. Nothing else.
- **Booking**: the page after an application where booking feels earned, with the calendar.
- **Confirmation and pre-call**: the call confirmed video, the offer breakdown, breakout videos titled as the questions people ask, due diligence and case studies.
- **Webinar registration**: the free training headline, what you will learn, the free gift, meet your host, results and a register bar that follows the scroll.
- **Webinar thank-you**: the date and time, the thank-you video, join the group, and the burning questions.
- **Webinar replay**: a countdown that starts again so it never runs out, the replay, and the calendar.

Text in square brackets is a prompt for something only you know, such as a real result or a date. A page cannot be published while a prompt is left.

Your agent can also plan a page as a draft for you; publishing it is always your click.

## The editor

**Build** has three columns. On the left, the sections in order: drag a row to move it, or use its arrows, and add a section after the selected one. In the middle, the live preview at desktop or phone width: click any text to change it in place, and click a section to select it. On the right, the selected section's layout, words, images and videos, and the buttons to hide, duplicate or remove it.

Images take an https address or an upload. Videos can be YouTube, Vimeo, Wistia, Loom or Vidalytics. A video section's button can stay hidden until a set second of the video, which works best with YouTube and Vimeo.

Only the workspace owner adds **Custom HTML**, which runs in its own sealed frame so it cannot reach the page or your visitors' data.

## Writing with AI

**Write with AI** writes the whole page, one new section, or rewrites or shortens the selected section, from what you type and the offer details in your brand kit. It is paid from your [credits](/docs/features/credits): the price shows before you press the button, and you pay for what the AI actually uses, usually less. When credits are short the button stays off and says why. What the AI writes only changes the draft, never adds custom HTML, and leaves a prompt in brackets wherever a fact is missing instead of inventing one.

## Page settings

The page's address, what counts as a conversion (a form submission, a booked call, or nothing for a page people read and watch), its title and description for search, whether the Meta pixel fires on it, and any colours or fonts that differ from the brand kit.

## Publishing and versions

The draft saves as you work. **Publish** puts it live at its addresses, and each publish is kept under **Versions and split test**, where **Roll back to this** puts an older version live again as the newest one. **Unpublish** takes the page down.

## Split tests

**Start a split test** makes version B as a copy of the page. Change one thing in it and publish: half your visitors see each version, and each visitor always sees the same one. PYLO names a winner only at 95% confidence once each version has 100 visitors. **End and keep A** or **End and keep B** makes that version the page.

## Analytics

Each page's **Analytics** shows views, unique visitors, conversions and the rate with both counts, by day, by source, by campaign and by version. A form or booking made on the page counts for it, with the UTMs the visitor arrived with.

## Tracking

Every page carries PYLO's visit and UTM capture, so a lead from a page has its first and last touch like any other. With a Meta pixel in the brand kit, the page fires PageView, and Lead or Schedule when someone submits the form or books, and can send the same events from the server through the Conversions API.