Settings: Workspace

Lead magnets

Name the lead magnets you run and the words that point to each, so the marketing scorecard can split by them.

Read as Markdown

A lead magnet is whatever a lead opts in for: a guide, a webinar, a free course. Naming them here lets the Marketing scorecard show leads, booked calls and closes for each.

Who can change it

Owners and admins.

Adding a lead magnet

Give it a Name, then the Words that point to it, separated by commas: the ManyChat keyword a lead types (WEAPON), or a word in your campaign or form names (weapon-guide). Then Save.

PYLO tags a lead with a magnet when:

• a form sends a hidden field called lead_magnet with its name or one of its words;
• a ManyChat flow sends the keyword the lead typed in a field called keyword, or the contact carries a tag with one of its words;
• the lead's link has one of its words in the campaign, content or term.

Anyone on the team can also pick the magnet on the lead's page, and that pick is never overwritten.

Removing one

Removing a magnet stops new leads being tagged with it. Leads already tagged keep it, so past numbers stay.